CAMRA campaigns for real ale, real pubs and consumer rights. It is an independent, voluntary organisation with 80,000 members and have been described as the most successful consumer group in Europe. CAMRA promotes good-quality real ale and pubs, as well as acting as the consumer's champion in relation to the UK and European beer and drinks industry. We aim to:
- Protect and improve consumer rights
- Promote quality, choice and value for money
- Support the public house as a focus of community life
- Campaign for greater appreciation of traditional beers, ciders and perries as part of our national heritage and culture
- Seek improvements in all licensed premises and throughout the brewing industry
CAMRA campaigns nationally, regionally and locally to achieve its aims. Through numerous books, guides, awards and presentations, it rewards good practice and encourages high standards, whether in brewing, pub cellarmanship, pub design or simply running a good pub.
The Great British Beer Festival, the Good Beer Guide, the Champion Beer of Britain Awards, and the Pub of the Year are all national in scope, though its 180 local branches run local festivals and awards, and produce their own local guides.